Geek Squad

CLIENT: Best Buy Co. Inc

PRODUCT: Geek Squad

Art Direction and Copy: Mateo Perez-Lara

Course: APRD 3503 / University of Colorado Boulder

DATE: 9/27/2022

The perfect day of sleeping in, a delicious breakfast, and relaxation is all ruined because of the dishwasher. Don't let your high-tech lifestyle get in the way of weekend plans.

TARGET

The target audience for this campaign is men and women, 50-70, with an average personal income of $90k+. The main idea here is that the Geek Squad will help solve the tech problems that prevent you from doing what you'd rather be doing.