Little Trees Spray
Change is in the air
CLIENT: Car-Freshner Corporation
PRODUCT: Little Trees Spray
Art Direction and Copy: Mateo Perez-Lara
Course: APRD 3503 / University of Colorado Boulder
You're an adult. You don't "hang around". You get business done. Evolve past the cardboard trees and into a more discreet way of freshening up with Little Stress Spray!
TARGET
The target audience for this campaign is males, 30-45, with an average personal income of $50k+. The main idea here is that the Little Trees spray line is for men who have outgrown the traditional tree-shaped air freshener.
