HOOCH

BOOCH

The Not So Secret, Secret

From sipping in secret to sipping in society, Hooch Booch is inspired by the roaring 20’s, reimagined for modern living today.

A local Kombucha brand, Hooch Booch was born from the Denver prohibition of March 2020 when the mayor deemed liquor stores non-essential (due to COVID-19) and closed them for a brief period. During this time, letting loose felt eerily similar to an era perhaps long forgotten.

Senior Capstone Project


Mission:

Brand Awareness

Get ready to spread the love for Hooch Booch, the hard kombucha you never knew you needed! Our mission is twofold: educate the kombucha enthusiasts about our delightful brew and introduce the newbies to the wonders of hard kombucha. With a playful media blitz, we'll keep the kombucha crowd in the loop and invite the curious to join the party. Let's make Hooch Booch the talk of the town!

Print

Sticker Pack

In-Bar Deliverables

Full Creative

Strategy

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CREDIT

Art Direction/Design:

Mateo Perez-Lara, Owen Hartmann

PR/Social Media/Event Planning/Strategy:

Lexi Legeer, Lisa Fox, Devon Walsh, Audrey Vanderpool