Philips Hue

CLIENT: Philips

PRODUCT: Philips Hue Light Bulbs

Matthew Perez-Lara and Amber King

Course: APRD 4506 / University of Colorado Boulder

The Philips Hue light bulbs are the light bulbs for any occasion. From late-night reading to partying with your favorite song, there's a hue to fit any situation.

Target

The target audience for this campaign is men and women, 30-35, with an average personal income of $80k+. The main idea here is that The Philips Hue light bulbs are the bulbs that fit any occasion