A standout collection of State Farm Basketball social pieces.
State Farm teamed up with Netflix to celebrate Season 2 of Running Point. Playing off Chet Hanks’ character’s loose-cannon persona, we created a social moment where Jake steps in to show that State Farm has you covered when things get out of hand.
The Boozer Twins
Partnered with college basketball stars Cameron and Cayden Boozer (AKA the Boozer Twins) to leverage their twin telepathy to showcase the ease of managing insurance online or in person with State Farm.
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Creative Directors:
Colleen Keesey, Amanda Burger and Emily Sander
Copywriter:
Natalie Ferrara
Art Director:
Mateo Perez-Lara